Walking the razor’s edge between discipline and audacity, we specialize in the tough stuff – like brand identities, strategic positioning, value propositions and other core messaging.
The ideas, platforms, plans and communication we deliver help move our clients forward and provide strong and fertile foundations to build on.
Logos, fonts, designs and colors are the easy part of branding. Start instead with the hard part – getting your story straight – and make your brand a force to be reckoned with.
If your message isn’t spot on, your words will be wasted. Wherever you communicate, make sure you know exactly what you need to say to achieve your objective.
A working group should be greater than the sum of its parts. Make it that way, with experienced, agenda-free facilitation of key development, creative or evaluation processes.
Forget generic solutions, flavors of the month, and “we usually …” Allocate your communication resources where they’ll work hardest for your success.
Compelling product branding? Check. Bulletproof value propositions and arguments? Check. Irresistible creative concepts? Check. A solid strategy for rolling it all out? Check!
PR & corporate
How best to tackle recruitment, alignment and reputation challenges? Probably not with an ad agency. Instead, focus your efforts on perfecting your message. Everything else will follow naturally.
When you work with Bluebird, you work directly with partner-consultants David Lalley and Tony Maxwell. We don’t operate with junior consultants – or junior anything, for that matter.
We will, however, assemble a top-tier team for your project’s execution stage. If an assignment requires PR work or U.S. market expertise, the team will include the head of our Detroit office, Tim Keenan. If required, it will also include select designers, writers, illustrators, filmmakers and other specialists we know well and trust.
Hailing from Ireland and London, UK, David has 30 years of experience in Denmark’s business world. His particular passion lies in (re-)defining company capabilities, facilitating innovation processes, and molding perception-shifting narratives. David is at home in a bewildering array of commercial fields, including complex technologies and manufacturing.
A proud son of Flint, Michigan, Tony has spent 20 years helping companies – from startups to Fortune 200 giants – make a bigger, more distinctive mark in the world. Early experience in rock-and-roll music and literary/cultural theory has left him with an iconoclastic audacity and interests as arcane as brand folklore, agonistic identity formation and “the company as text.”
A carrot-crunching vegan from eastern Romania, Andreea is Bluebird’s project manager, primary researcher, business process expert and general ass-kicker. Sure, she has a master’s degree in International Business from the University of Southern Denmark. But as the daughter of an entrepreneur, Andreea has business in her blood.
From hard-driving, hard-rocking Detroit City, Tim is a classical music enthusiast and devoted choir vocalist. He also has 30 years of experience in communications – primarily as a copywriter and public relations expert. As you might expect from a native Detroiter, Tim has vast experience in the automotive industry and in manufacturing more broadly.
1711 Copenhagen V